About us

Built by Operators

Augment turns intelligence into impact, connecting people, data, and action in one system that drives growth and measurable outcomes.

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Our Solution is every Sellers Solution.

To transform how organizations build and scale relationships.
Augment unites human expertise and AI intelligence in one system that helps teams sense, understand, and act with precision to move decisions and revenue forward.

Built by apex-level sales leaders

Andrew Fritts,CEO
Jeff Liu, Chief Strategy & Corporate Development Officer
Matt Kirk, Chief Scientist
Noah Sturm, SVP of Sales & Revenue
Andrew Fritts,CEO
Jeff Liu, Chief Strategy & CorporateDevelopment Officer
Matt Kirk, Chief Scientist
Noah Sturm, SVP of Sales & Revenue

From Our Blog

Spam Less, Close More: How Expert Language Models Turn Sales Reps into Dealmakers

Expert Language Models (ELMs) are the next evolution of sales AI—built from your top performers’ expertise, not generic datasets. Instead of amplifying mediocrity, ELMs empower every seller to communicate with the precision, trust, and impact of your best closer.